Ole Henriksen

Monday, February 10, 2014

NYFW Fall 2014 - Ouidad and Tracy Reese

Ouidad’s team of Curl Experts returned to New York Fashion Week for the second consecutive season as the official hair care sponsor of Tracy Reese’s Fall 2014 show at Center 548 on Sunday, February 9th.

Photos by Will Ragozzino

The inspiration for the hair look was “individual beauty,” which perfectly mirrors Ouidad’s advocacy for embracing one’s self and natural hair texture. Creative Director, Morgan Willhite led the Ouidad stylists as they created a variety of bold, emotional and textured styles exclusively for the Tracy Reese runway. 

The Ouidad stylists created individualized looks that incorporated different hair parts, inconsistent wave patterns, free flowing strands, a windblown “halo” effect and natural texture. To achieve these looks, the stylists used Wave Create Sea Spray, PlayCurl Volumizing Styling Spray, 8.5 oz, Styling Mist Setting & Holding Spray, Shine Glaze Serum, Moisture Lock Leave-In Conditioner and Salon Series by Ouidad Mongongo Oil Multi-Use Hair Treatment.

“Bold, naturally textured styles are all the rage right now and will continue to be a growing trend.  These styles can be recreated on all hair types and these effortless looks can be achieved easily with the appropriate styling products and tools,” says Ouidad Creative Director Morgan Willhite. 

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